Building Climate Resilience Media Campaign
ALEXANDRIA, VIRGINIA. The U.S. Army Corps of Engineers Public Affairs Office coordinated a media campaign the week of April 20-24, 2015, focused on Building Climate Resilience. The aim of the campaign was to provide insight into how USACE is mitigating and adapting to changing climate and building resilience.
During that week, four videos — Building Climate Change Resilience in the Pacific Northwest; the North Atlantic Coast Comprehensive Study; the Fort Irwin Stormwater Management System; and the Willoughby Spit Project Starts the Fight Against Sea Level Rise — were posted to the Headquarters USACE YouTube site and the Defense Video and Imagery Distribution System (DVIDS). They also were shared on the Headquarters Facebook, Google+, Twitter and public website (www.usace.army.mil) under a hot button on the right-hand side of the website to a page called Building Climate Resilience, where videos and associated news articles are housed.
In addition to the videos, three articles were posted and highlighted on the Facebook, Google+, Twitter, the Headquarters website and on the USACE page of the Army.mil website. Army News Service picked up one of the articles, Pilot project helps USACE evaluate changing climate across Southwest.
During the campaign week social media reached thousands of users, while the website drew hundreds of users. The campaign resulted in downloads, podcast hits and online video views, underlining the impact of reaching out to the public with USACE messages using multiple methods.
The four videos are being compiled into one overview video that will be posted on the Building Climate Resilience page of www.usace.army.mil/missions/sustainability and also made available for sharing at conferences, meetings or other venues where climate change and resiliency are being discussed.
posted May 7, 2015
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